Selling items on our online Marketplace can be a great way to connect with potential buyers. To help you maximize your success, we’ve compiled some tips and best practices that cover everything from taking quality photos to searchability.
High-Quality Photos
First impressions are often visual, so having clear, high-quality photos is crucial. We allow up to 50 photos per item so here are some tips to use this feature to your benefit.
- Multiple Angles: Take photos from all angles to give buyers a complete view of the item.
- Close-ups: Highlight any unique features or flaws to manage buyer expectations.
- Natural Lighting: Use natural light to avoid harsh shadows and show the true color of the item.
- Neutral Background: A plain background helps keep the focus on your item.
Detailed Descriptions
Including accurate descriptions reduces buyer inquiries. Try to include:
- Condition: Clearly state if the item is new, like-new, gently used, or has visible wear.
- Measurements: Provide exact dimensions, especially for items like furniture, clothing, or artwork.
- Materials & Features: Describe any unique attributes such as material type, brand, or special features.
- Model Numbers & Brand Names: If you can try to include model numbers, brand names, and product line information.
Bulk Actions
For sellers managing multiple items using bulk actions can streamline the listing process.
Apply to All Items: This feature is found while editing your items. This includes:
- Pickup Details
- End Time
- This item belongs to
- Item Terms & Conditions
Enhance Searchability
To make sure your items are easy to find by potential buyers, focus on your search terms.
- Categories & Tags: Choose the most appropriate category for your item and utilize tags or labels that reflect its style, color, and use.
- Use Keywords: Include common and relevant keywords in your item title and description. For example, instead of just “lamp,” use “vintage brass desk lamp.”
- Specific Titles: Instead of vague titles, be specific, such as “Mid-Century Modern Wooden Dining Table” rather than just “Dining Table.”
Detailed Terms & Conditions
Set clear expectations on shipping, pick-up times, and returns if you accept them. Transparency builds trust.
- Item Policies: This can include things like bids can't be removed, items sell as-is, or how to contact the company with questions.
- Refunds or Returns: Include whether you accept refunds or returns. This sets clear expectations for buyers and as-is items.
- Pickup details: For local pickup only items it is good to include when pickup will be. That way a buyer can plan around the time available to pick up their purchase.
Price Competitively
Do some research to ensure you’re pricing your items competitively.
- Market Comparison: Look up similar items sold online to know what customers are willing to spend.
- Condition: The item’s condition and rarity will influence a customers choice and price point.
- Reserve: This feature is a good way to make sure an item sells for a minimum amount. Try to set it close to your starting point to gain interest in your item.
In Conclusion
By focusing on high-quality photos, clear descriptions, accurate details, and searchability you can attract more buyers to sales. Take advantage of bulk actions to streamline your process, and don’t forget to research the market.